The real reason why fans of the NFL are buying footballers’ uniforms
Posted October 19, 2018 09:53:51Fans of the US professional football league, the NFL, are buying players’ jerseys, as well as their hats and other items, and they’re increasingly buying them online, according to new research from consumer research firm Acxiom.
Key points:Acxiom says online shoppers are paying more than ever to shop for merchandiseAcxom said the average US household spends more than $50 per year on goods bought online and in-storeIt says US consumers are increasingly buying products online, with many purchasing hats, jerseys and football boots, as seen in this picture posted on Instagram.
Acx, the market research and consulting firm that commissioned the research, says online shopping accounts for a third of the total sales in the US retail sector, and it is rising at an annual rate of around 7 per cent.
Ac xiom said the number of Americans buying online has been on the rise since the beginning of the year, with the proportion of Americans who bought online rising to 38 per cent from 29 per cent in December.
The US retail industry, which accounts for around a third to a quarter of the global market, is struggling to meet demand, especially for clothing, shoes and apparel, with consumers preferring to shop at home.
This is partly because of the fact that consumers are opting to shop online, rather than shopping at their local retailer.
Ac is also calling for a new strategy for the industry, with more focus on online shopping and targeted advertising aimed at younger consumers.
“The future of the retail industry will rely heavily on how much people can access online to buy goods,” said Michael J. Dolan, CEO of Acx.
“In order to keep pace with the rising demand for goods online, retailers must find a way to reach a larger share of consumers with a more tailored approach.”
Our research shows that consumers increasingly are buying goods online because they want to save time and effort at the checkout.
They also know that online purchases can be a good way to avoid having to wait at the register.”‘
It’s not just the players, it’s the fans’It may be tempting to dismiss these online purchases as the antics of players, but there are plenty of people online who have become lifelong fans of football.
The biggest online buyers are football fans, with a record 46 per cent of US adults aged 18 to 34 saying they had a personal connection to a football team.
And while there are some signs that football’s popularity is on the decline, the numbers are still increasing.
The average American household spends $50 on merchandise online each year, up from $42 in 2015, according, the research found.
But for those who are still fans of a particular team, there are signs that the trend is beginning to reverse.
The trend towards less football-related items has also begun to reverse, with almost half of Americans aged 18-34 saying they would no longer purchase merchandise from a sports brand.
This includes 38 per in the 18-24 age group, and 30 per in 25-34.
Ac said that the average American shopper spends an average of $5 on apparel, shoes, hats and hats, an increase of $2 from 2015.
Ac says the average consumer spends $20 per year to purchase merchandise, and in total, an average American spends $10,000 on clothing, footwear, hats, and other goods each year.
Ac also found that the number who said they bought their first football game at a retail store has more than doubled from 2014 to 2019.
But the majority of American consumers still said they would not purchase a jersey or a hat from a sporting brand.”
We were shocked by the number that said they were going to be the first to buy football gear,” said Andrew Dolan.”
But we also were surprised by the size of the increase, with an average household spending $1,500 more each year on apparel and shoes.
“A ‘trend that has been with us for years’The research found that while there has been an increase in online shopping, the trend has not been entirely linear, with most consumers purchasing the right things online.
Ac found that a significant majority of Americans had been shopping online for six months or more, and more than half of consumers said they had been to a sporting event in the past year.
But online shopping is not the only way consumers are making purchases online, Acx found.
Ac. said that 60 per cent more Americans bought goods online between January and August, and that 30 per cent spent more than two hours shopping on Amazon in the last 12 months.”
Amazon is a good place to shop, and shoppers who spend a lot on online purchases are more likely to shop on Amazon,” said Acx CEO Michael J Dolan.”
It is not only the players that are purchasing items online, it is the fans, too, who are buying the right items online.